Phylica plumosa is a rounded, evergreen shrub commonly known as the Flannel Flower or Flannel Bush, prized for its feathery, creamy-yellow flowers and downy foliage. It originates from South Africa and thrives in sunny, well-drained soil, making it suitable for coastal and hot, dry areas, though it can tolerate mild frosts. The long-lasting flowers are highly valued for fresh and dried floral arrangements.